It has been a philosophy at Rocking R to focus on the female cow when building the herd. Therefore, selection of females has been highly discriminatory. Also, every bull purchased to be a herd sire must excel in the female side of the equation. Herbuilder Index, Calving Ease, Stayability, and Maintenance Energy are very important aspects of any cow brought into the Rocking R herd. If they don’t do well in these categories, they simply don’t make the cut.
Our females must be efficient, fertile, and highly functional in a very harsh environment. Our females must raise a great calf and get bred back in steep terrain at elevations between 7,500 and 10,000 feet. Life on the ranch in the summer is not easy. Not only does the elevation and the mountainous terrain make it challenging, the predators are also a major concern. Our area is known for its large numbers of bears, which can make it tough on the cow herd. We have had many calves fall victim to bears. Therefore, our mother cows must be protective and resourceful in order to raise a calf in our environment. They must excel in less than ideal conditions. Otherwise, they don’t have what it takes to be a Rocking R Cow.
We demand great feet with our females due to the steep, mountainous environment where they spend the summers. Our females must have good dispositions and good udders in order to stay in the herd. Overall, we have many requirements that our females must meet in order to maintain a place in our cattle operation. But, that is not surprising since we place so much emphasis on the female side of things.